NO MORE PR... | Samantha Ravndahl


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no DESCRIPTION BOX FOR ME lololol



Samantha Ravndahl
Please don’t take this video as an opportunity to bash other influencers, as you don’t know what people do behind the scenes to help the environment :) instead, lets all take a moment to ask ourselves what WE can do to lessen our environmental impact and pass it on to friends and family 👯‍♀️💕
jholmie
this is bomb. you are such an awesome damn leader in this bizarre industry
Jordan Shrinks
We love an environmentally sustainable QUEEN. So much respect for this decision, girl.
Shelbizleee
I really REALLY appreciate this Samantha. Thank you for being one of the only one's to take these very serious issues into consideration.
Lady.Whatever
Recently Tati showed us the PR for a lipstick... It was HUGE... *_For ONE lipstick._* Sigh.
Theresa is Dead
"This came inside a box... inside a box... inside a box..." #meta
Krystal Ryan
We are seeing a Beauty Guru changing the Beauty community for the better.....you are revolutionary. You go girl 💪
tiffanyferg
thank you SO much for this. Unfortunately the beauty community thrives on buying more, more, more and it's not a healthy trend! It is important for powerful and influential creators like yourself to speak out against waste.
Bonny Day
If you need a place to donate makeup you might try cancer center. My sister had leukemia and all of her hair fell out and she was so sick. She felt awful. They had a makeup class and gave all the ladies a makeup goody bag! She got brands like Chanel, too faced, makeup forever etc it was amazing! It really brightened her day and she still uses the products to this day (2 years later).
sunsetwinds
Your plant is over watered. Yellowing is often the first sign that the plant is experiencing root rot due to being watered too often. You need to let it dry. Put it in a pot that has drainage holes and allow it to dry for a couple of weeks. Cut off the yellow leaves. Sorry, I did enjoy the topic of the video as well but I love houseplants lol
Donna Roberts
Your "rambling uninteresting" video may be the best video of the year. We don't think enough about waste. We don't think enough about how our consumption affects the planet (not to mention our wallets). To see you take this step is inspiring. Thank you.
Tea Spill
wow I respect this so much, thanks for being so open and honest about your decision!
Brandy The Beader
What I don't get is why don't these companies just send gift cards if they want you to try their products and maybe allow a special access online for pre-release for influencers to order the items in the colors that they would use it would save a ton on shipping and waste.
Lady.Whatever
Yeah. I don't watch pr unboxing on IG. Who wants to that lmao not me
B San
Anyone else hoping Tati watches this video?
Aaron Matty
I’m really happy you made this video.. I hope this idea catches on.. I am a cashier at Sephora and the amount of returns we get is disgusting.. people run out and buy things because they are hyped up and then return them so they can buy the next new thing, without thinking about the waste.. Consumers get FOMO after watching influencers rave about products, so they go out and buy beyond their means and then have buyers remorse after spending $200 at Sephora on 4 products. It’s a cycle that needs to be slowed down.. we need to be more mindful of our purchases and learn to enjoy our products as investments instead of tossing them aside when the next big thing hits. I hope this becomes a thing in 2019. Thank you for shedding light on the subject! ❤️
Mariah Leonard
I love and agree with all of your reasonings behind this choice! Both a liberating and conscious move. I’m inspired 🌎
emmawhenever
My biggest pet peeve for PR packaging is those mini screens they put in them. It is so so unnecessary and wasteful, and not even recyclable! Kudos to you for not only making this video, but for giving up free PR products, I really admire that.
Shannon
Thank you for donating t womans shelters. I was in one two different times in a 2 year period. One thing that always helped was getting up and putting my makeup on before going out in my day, it would always make me feel better. When being in a shelter it makes you feel like you're at your lowest in your life! The other girls would always watch me and ask questions. I have been wanting to post ads collecting makeup from ppl in the community to take to the woman shelters. There are always non-profit shelters! Thank you again, i know it makes their day!
Michelle Cahill
Are u kidding? This was very educational! I new the PR was getting out of control, but I didn’t know to this extent. I also wish brands would slow down the releases, focus on quality, etc. I hope more influencers follow your lead.
Hey Nadine
It's interesting because even the PR from the beauty community is filtering over to the Travel community. Which is silly, since half the time I use the same few products.... because you know, the traveling and all. :P
Lauren Curtis
Preach!!! I need to do the same!
Hilda Trevino
A true trailblazer!!! I like what u said about ordering 2 brushes and having that $20 shipping fee. I think most beauty gurus forget what it’s like to actually pay for your stuff. So a biased review on something is not cool. You’re awesome and a breath of fresh air!
Victoria Gómez
I wanna see videos more focused towards techniques than about specific products. I know plenty of people want to keep up with the trends regarding new products and you're a makeup lover so those videos are more up your alley but including tutorials based on how to achieve a certain look based on application/tools alone would be awesome! You're an actual makeup artist so I feel like your tips and tricks could help casual users a lot. Keep it going, you rock
Just Me
I think the YouTube beauty community is on the verge of change. Viewers are increasingly sceptical about the sincerity of so-called “influencers” (that nomenclature is, itself, a red flag). Cosmetic companies want the attention of youtubers and youtubers compete for the attention of subscribers. It’s madness. I don’t understand why viewers get excited about “de-cluttering” videos. Nothing screams indulgence and waste more than those. You seem like a smart gal. Ive no doubt you needn’t rely on YouTube to make a living and wish you the very best.
CLYTXO xo
When brands send influencers on these trips I don’t care. It’s not my money they’re using lol. But I would get so irritated seeing some of these PR packagings they send with all of the foundation shades?! WTH for. Just send the shades closest to their skin tone! Other than that I don’t care what they do I only buy products based of the recommendations of like the five people I trust on YT or online reviews.
Samantha Ravndahl
here we have a classic, slightly out of focus video from most reliable, consistent youtuber of all time, Samantha Ravndahl tysm
UsernamesForDummies
Every point you made sounds valuable to me. Just recently I saw Tati unboxing a single liquid lipstick in a ginormous box that was about 200 times bigger than the item itself. The wastefulness is mind boggling. Especially nowadays, when we are aware that we are suffocating this planet with rubbish.
Lady.Whatever
I subscribed. I respect your view of things.
Pam's Pretty Pennies
I think it’s weird what people get all “BE GRATEFUL” about. Rampant consumerism isn’t where I place my gratitude. Yeah it’s cool to not have to pay for things but at what cost?? After you have so much makeup you really see how similar and unremarkable a lot of new products are. The waste and environmental impact, the time spent, and like you said, the disconnect from the shopping experience...seems like you made a very smart decision. I know I’ll be even more comfortable with your recommendations now knowing you chose what you purchased.
Emma Häggkvist
"sleeping pills", "light-up space ship backpack" wtf it's gotten insane
44GlenCoCo
You are changing the way people see the beauty industry one video at a time. I appreciate your videos so much. They're always so informative and educational.
Sweet Tingles ASMR
I think the most odd thing about the PR packaging is that it’s so grandiose for the influencers who are getting it for free (with the goal of having them review it so we the viewer will purchase the item) and when we go out to buy it we are not getting/seeing all of that packaging.......we’re just buying the item. There really is absolutely no point to the packaging at all.
TheCandidCourtesan
Wow. I've never had a beauty guru capture my attention like this with such a well thought out, well worded, and genuine video concerning the business. Thank you for not trying to be on the fake "woke" train while still taking in thousands of dollars worth of free product. THANK YOU for refusing to live in willful ignorance about this business, your viewers, and what you personally find ethical.
Minh Tu Nguyen
This is exactly the reason why i stopped watching reviews. One day, i looked at the amount of makeup i bought over the years because of influencers, and actually realized how much money i've wasted. I always end up declutter my makeup because I dont use them at all. What a waste of all that shipping costs and tax and money spent on those makeup. I regret it so much.
Kelly B
I wish you were in the US. I work for a non-profit K-12 program, once a year we make "pretty girl" and "swag" bags for our young ladies and men between the ages of 14-24 that are experiencing homelessness, are in foster care and are at-risk. So much of this PR that is unwanted could go towards making a difference in getting our students off to a great school year.
Allana Davison
i Love you an aggressive amount as it is, butdamdakmdmandmandandnma I LOVE YOU FOR THIS
Amy Rodriguez
So idk about a lot of these girls in the comments, but I literally only have 3 palettes. Soft glam Modern renaissance Morphe 350 Why not have a segment where you use the same palette for a bunch of different looks instead of just using it once? Between your normal vids of applying new stuff, post shorter vids of using the same palette. Just a thought. I’m not very creative yet, cause I just started getting Into makeup at the beginning of this year. Sooo, I don’t go out and buy all the new stuff cause I hardly have looks for the ones I do have. Anyways, great video and I am now subscribed to your channel. I’m excited to binge on your vids!
Laurathor
Just think..if all Beauty gurus did this the beauty community would go back to the way it was before. The way we all love and miss. Watching gurus for their personalities and not having a new palette released every week
Taylor Knox
I work in PR and the amount of garbage it creates is insane. I always make sure to recycle (and separate my recycling) but I know that a lot of my coworkers aren't doing the same. Plus, you see all of the waste in the packages you receive - but think about the packing that all of those boxes come in - with bubble wrap, tissue paper, etc. - that we throw away, then put the products in a new box to send to influencers and magazine editors. Its honestly horrible - plus shipping, and people always want things shipped overnight express AM, its so bad!!!
Bernie Cat
Have never seen one of your videos, but this was recommended. Good for you! You are so aware. Wish more were like you. I saw that huge box on Tati's channel, for a small product. Ridiculous. Hope you inspire some change by these companies. Subscribed.
Lu Hughes
Very bold, and very good decision. I've been watching big youtubers for awhile now, and so many of their videos have gone down in quality of their content. It seems they get the PR package and run to their camera room/beauty room to film a 'first impressions', then maybe they'll include a quick eye look/tutorial, which is always pretty basic, sticking with the neutral shades, instead of branching out to bolder shades, and/or multiple looks. I don't really feel like I'm getting a good opinion of what they think about the actual product. How does it wear throughout the day, where you able to get multiple eye looks from it, how did it feel on your skin after a few hours, were there any issues? It seems so many these days are ONLY interested in getting free makeup, growing their channels, and making $$$$$, rather than putting out a good, thorough, honest review that is helpful to their subscribers. Congratulations on your decision!
Becca S.
The most ridiculous PR packaging I saw recently in a video was Il Makiage's packaging. It was a box like 2ft x 4ft for ONE lipstick. It was BS. I unfollowed them and refuse to buy it because of how wasteful it was.
Michelle Rodgers
I would love for u to consult with these companies and explain to them how they can get their brands noticed without being so wasteful (new job!!!)....what’s even crazier is so many of these brands a cruelty free....and they SEND SO MUCH TRASH! They might as well test on bunnies and send u a small usps package (I’m kidding, but i hope u understand my message within my joke). I found u a few years ago bc i loved ur mindful but robust collection....to have such a reasonable amount of makeup and for u to be such a huge influencer....i loved that. Can’t wait to see u keep using ur stash i would love to see a compilation of ur weekly makeup...showing how u use things u love. Yes it’s the same thing over and over...but most of us use the same stuff everyday, we would love that!
Brandi Lee
The brands should think about sending minis of the items or sample sizes in just regular packaging. Some influencers feel pressure probably because of the amazing packaging and thought that was put into it.
Yolz World
Standing ovation for Samantha and being so honest and real. My respect has grown even more for you.
Taylor Parker
Great video Sam! Do you think by no longer receiving PR that it will put your channel at a disadvantage in anyway? You didn’t really touch on that part about how it could potentially effect the performance of your channel moving forward. Would love to hear your thoughts!
M OH
They should really give you an option to choose what you want from the brand instead of a whole collection and stuff.
Megan Evans
I think that at this point in the industry, influencers have become really pretty powerful. Influencers determine how every brand operates on so many levels. Just like social media, this newer system of branding and marketing is a double edged sword. So to see influencers like yourself who are staying true to their personal beliefs amidst such hyperbolic capitalism is more than just honesty, it's bravery. As a consumer I enjoy seeing influencers on brand trips, and the truly unique PR marketing some of these brands come up with. However within I'd say a year, these PR's and trips and so on have just gotten...lavish. It's no longer about communicating a product with a certain goal, it's about being as over the top and flashy as possible and frankly I'm just over it. So for you to be so conscientious and realistic just shows your integrity. Been watching since you taught me how to use a damn flash palette, and this video is just one more reason I'll continue to follow for as long as you put up content!!!
Jessica Poling
I would love to see a video where you use every product “incorrectly” like blush as eye shadow, eyebrow products in a different area, mascara as eye liner, things like that. I think it would be really cool and it would help people learn how to use the products they have for multiple uses!
Alexandra Blaha
This has nothing to do with the topic of the video but... your hair looks SO beautiful? Like what is your secret? I was seriously so distracted by how absolutely lustrous your hair is.
GoddessinTraining
sleeping pills as PR?!
Jura Rose
Wow! This video has made me fall in love with you and everything you stand for. If influencers use their voice to highlight the insane packaging then hopefully brands will listen more than the average consumer who doesn’t receive P.R. WELL DONE YOU FOR BEING A TRAILBLAZER IN YOUR FIELD!!!!! I’m very proud and all of your reasonings are sound and if just one brand listens and stops using crazy packaging and multiple boxes for a non-fragile item, then you’ve had a win for Mother Nature. I’m not a holier than thou type of person but I see all the beauty influencers and their unboxing hauls and it gladdens my heart that you are taking this risk to say no to being on P.R lists when it could potentially harm your business and/or YouTube career. I’ve never seen a video of your before but you’ve made a subscriber out of me and I will continue to follow you to see where your story goes and hope that you continue to be as successful,(if not more) than you already are. Lots of love.💄💅🏽🤩✨🥰 Sending all the love and good wishes from Scotland.xxx
Sara Boughaba
Makrup companies need to chill and stop making a new product (that usually is same ) every second.
Regina Rayborn
And this is why Jeffrey Starr is the only guru left and is so successful because he keeps it real he keeps products update and has no problem sayin it is not a good makeup product no matter the bran and he has makeup reiews on every level drugstore to high end brands
Erica Melone
I LOVE LOVE LOVE this so much!!! I see some of the PR Packages and I'm no environmentalist, but I'm horrified by the waste!!! Not getting PR is going to make your life and your reviews so much more refreshing! You will be your most authentic self!!! Congratulations Samantha... I bet you'll end up loving your YouTube life so much more now!!!! AWESOME!
Valentine Kwach
Best video I have watched this year👍, you just gained a new subscriber.
esti
This is so true and so important. It makes me so angry whenever I see some beauty gurus go crazy over the packaging. It feels like the bigger and more extravagant it is, the more they like it. It should not be like that, it's insane. The only important thing should be the product only, which generates enough waste already. And also the other point you mentioned about the immense amounts of products companies send. It's an utter waste of products. Why send somebody all the shades of a foundation instead of the 2-3 that will probably work?
Lisa M
I love this video, so so much. As a consumer, I've stopped buying products from brands that just seem to be churning out product after product after product. Like.. just stop. It's too much. Slow down. Maybe instead of all the massive/fancy packaging brands could take that money and make a donation to a charity with each new product release instead. Would do a whole lot more good than clogging up the landfills with excessive packaging.
queenshirin
The earth thanks you. 😌🌍 So much respect for you and your decision. Side note: I’ve also gotten sleeping pills in PR lolll
Rachel Rose
Before I saw this vid that giant plastic cherry urban decay sent out. Made me feel uncomfortable just looking at it.
Zenna Elizabeth
Yes yes yes!!!!!!!!! Finally someone is talking about the cons of PR! I have followed you for a long time and I have always loved how raw and real you are about the industry. I look at a lot of the influencers that do receive PR that don’t know the price say amazing things about and I go to purchase it and realize it’s 60.00 plus 25 for shipping and it’s a lip liner....
Max Düll
This reminds me of another video I saw recently about the problem with haul videos and fast fashion, it totally makes sense to stop.
Julia Mazzucato
I have so much admiration for you for speaking up about this Sam. My channel is much smaller than yours so I definitely don't deal with the huge volume of packages like you, but I find myself getting so overwhelmed by the insane amounts of packaging waste these companies make with their PR. I recently got a package from a brand called... il makiage i think? It was literally three *giant ass* boxes for a foundation, two lipsticks, a palette, and some brow products that could have fit into a small package but they shipped in boxes the size of a mini fridge. I'm so grateful to get packages like this but it literally hurts my soul to see so much waste created. There needs to be a change. I feel like you may be starting that change with your voice. Thank you. <3
kiwigirljacks
And the consumer is paying for all this PR... yes companies have always had marketing budgets, but the amount of releases that now have to go the amount of influencers there are, and pay a lot of them to then talk about the products... it’s out of control and the marketing budgets must have had to blow up... which means the prices of the products have to go up to cover that... hence the average consumer has to cover that.
Jewel Blessings
I agree that the packaging is overly exaggerated.I just know that we are in a society where everyone craves their items to be Esthetically Pleasing, and that is where the manufacturers are creating excessive packaging.I also believe , that because the shipping process,Usps,fedex,ups,etc, they do not care if anyone's package is broken, and smaller package items are easily damaged, which in turn leaves the customer upset, so they contact the Product Company to have replacements sent.This cost's the company more money, and they are not in business to lose money.I guess I would just want the items to be condensed if possible along with biodegradable packaging.
SugSkull33
Wow I'm only like 8 mins into this video and just had to comment. I've been watching you years now and you have not changed and you just keep growing and progressing and maturing into this beautiful amazing person and what you do is so real and so down to earth and so relatable and real. You are truly amazing and whenever people tell you like "oh you're so great don't change" I have no question that you will never change because you are just THAT amazing and you are so YOU and your own person.
Ramona Gray
Wayne Goss “ I think that’s how you spell it , said he didn’t do or either cause he said where were you company’s when I didn’t have money to buy this stuff , but when I get money and plenty enough to buy my makeup you send me shit loads ! There’s more deserving people in the world . And I think you are a very humble person unlike , I’ll just sat ‘T” , who’s so in love with herself she couldn’t love anybody else . JMO ..
Jen Luvs Reviews
I want to thank you for making this video. I think transparency is so incredibly important. When the simple truth is out there, it is much better for everyone, both viewers and influencers. Thank you, also, for taking the time to clarify different points for those that are, no doubt, going to twist your words into something you didn't mean. It's sad that you had to do that, but I do feel it was 100% necessary, and you did a fantastic job predicting those twists and addressing them.
TarynMychalMai
Thanks for this honesty! What’s crazy is that those of us who work specifically for these big brands, who’s job is to know the products, wear and sell them and know the pros and cons, we are constantly cut from their budget both for tools needed to freelance, event support, new in products that way you can educate your customers and beauty stores, etc. We end up feeling not important enough because we aren’t huge beauty gurus but the amount of numbers we bring in everyday in sales, doesn’t match that kind of cut back towards us. I’ve spent time and 1000s of dollars on my beauty and business education and it is refreshing to see someone with such a platform make a video like this and be real about it. You are grateful for what you get, but you are also allowed to be transparent. 30% of landfill waste is makeup packaging btw! I love my brand and I still buy whatever is not sent to me, and even doubles of what has been. Companies need to be more mindful and aware.
Peg E
I respect that you are conscientious about the environment and consumer waste. This decision you made speaks also to your high character of not letting PR have any opportunity to bump you off your honest reviews nor to veer you off your authenticity as a person.
Betina Dublin
I’m really glad that you’re moving in this direction. The waste and costs of all those packages really adds up and it’s great that you’re informing us as your audience about how it weighs on you. Sure it’s “free” but it isn’t really. If you are reading this please find a way to review the new melt palette smoke sessions. I asked for it for Christmas but I’m hearing varying opinions on it and I wonder what are yours?
Boxer Mom
This was on my recommended, and I’m really glad it was. I’ve never thought about this before, honestly, and now that’s all I can think about. 😂 You’re so right!!! I hope this trend catches on, I really do!
Stephanie Lange
TOTALLY agree with on the quality of products going downhill. Brands that I used to love because of their great quality, are now releasing products that are cheap and tacky. Instead of releasing so MANY products, they should focus on making BETTER products. Love ya guts Sam!
Marielena Alcaraz
This is a great case for minimizing waste and how it can benefit companies financially. I study and am looking to work in sustainability (reducing waste, energy consumption, etc boring stuff for most people) and I never knew HOW. MUCH. WASTE companies produce. I love how you are low key marketing sustainable consumer behavior and advocating for waste reduction. Would love to continue conversations like this with you (if you ever get to read this) and look forward to videos like this. To be honest, this video sparked a new angle to look at in waste in the beuty industry (or other industry that send fancy PR packaging)
Rachel I
We are here for you PR or not. It’s the artistry and techniques I want to see and learn about not every new release that influences us to buy and consume and waste more and more. Thank you for being such an awesome, mature, wise, and caring person. You are Inspiring in more ways than you know. I wish Makeup companies would let youtubers basically shop through them for free. So you can pick and choose which new releases to review and what you can physically manage without all of us being so overwhelmed and wasteful!
Lisa Healy
How cool would it be to set up training opportunities in the women's shelters influencer donate to, the maximise the impact of these PR packages. Maybe set up a little for people who were interested in developing a beauty business, give some tutorials, have a class on starting out as a trader...
Amber Kry
Just throwing this out there, but Lisa Eldridge just released her first makeup. It's velvet lipsticks. They look incredible. I'd love for you to review them
Kackie Reviews Beauty
This is such a surprising viewpoint. I’m a small creator, and it’s *the dream* to get stuff in the mail when you first start, but even the makeup I BUY to test on my channel overwhelms me! I use it once and then set it aside. I can’t even imagine how laden with nonsense you must feel! This really changes my opinion on PR and how I always aspired to get on the “big lists.” Thanks for this, Samantha. I think you’re doing something really smart and mature.
faithhopelove02599
Integrity is the most beautiful thing you're wearing in this video. Much love.
Valerie Michaels
As someone who has built a career on sustainability, I truly appreciate this and will be watching more of your videos in the future! Thank you so much for spreading this message. I just hit subscribe ☺️
Hannah Sleeps
Totally get what you mean about PR. I love making videos etc but I can’t afford new make up a lot of the time and so people don’t see my videos, and so I think PR is useful for that. But when you’re in the position you’re in when you can afford it I think it’s a great idea to get it yourself and get a feel for the brand as a whole. You’ve come across so well in the video! Awesome decision I think :)
xxplicitdyme1
From one from one human being to another (and as a fellow Canadian lol) - I have the UTMOST respect for your decision and the thoughts/thought process that went in behind your words.
Danielle Mansutti
So so so much respect for you. You look amazing in that colour, too!
Elisse Cook
I seriously loved this video!!! I think it’s awesome that you’re making this decision. It would be so easy to just stay on the PR lists, but I appreciate that you always stay true to you!
kristinammeyers
You are seriously one of my fave influencers and I LOOOOOOOOVE how thoughtful (and funny) your videos are. Thank you so much for this. It's actually making me consider how much I buy just because it's new and shiny.
Lauren Baker
YAS! Love your raw honesty and commitment to the environment and community. Stay strong lady and keep trail blazing for the Youtube universe! <3
Steph Chiarappa
LOVE LOVE LOVE this. The absolutely insanity with which they package some of the items is out of control.
safeena931
would love to see an updated skincare routine from you, if it has changed at all in the past little while. I love that you are being more mindful about the environment and the impact that you have on it. Looking forward to watching more videos on project throwback as well! <3
Anja D.
I subbed at minute 9. Love your message.
Adrienne Baer
Never seen a video of yours before...but so impressed and into it. Subscribed. ❤️
Seay My World
I respect your decision, but wonder if you thought about giving the PR to other (smaller) youtubers who a product may fit? This would allow you to meet & befriend other people u may not have met, while helping someone else who brands don't notice. #justathought
Rija Imran
I love you so much for this Sam! You are the perfect example of someone holding on to integrity and honesty in this industry! You're a true role model!
mia angelique
this is actually such an amazing video.
Bell and Cotton
I love your honesty and candidness. Bravo! Hoping this can be the start of a huge change in this industry.
Amy Somerville
The longer I watch you, Sam, the more I appreciate you! You seem really switched on to things around you and this is just one example. So nice to see you actively reducing your impact, every bit helps and your voice will reach many in this community (:
Angels Piano
A very good I insight to the makeup industry!
Kiki Darling
This video NEEDS to go viral. I wish more [influencers] were as level-headed as you 🙇🏻‍♀️🖤
Ve Zapata
Spending $600 for the recycling slaps back to the amount us subscribers pay annually for these products 9:52 I was waiting for the Lowkey shade at you know who who POSTS EVERYDAY!!!
jodieolson
I can’t remember why I had unsubscribed from you awhile back, but this video has convinced me to subscribe again. I like your honesty and I think I will be able to trust you when you recommend or criticize a product. I also appreciate you love and concern for our earth.